Tentacles undulating moistly: Video Marketing Examples #84

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

1980s sci-fi nostalgia-fest Stranger Things recently became the most streamed show in Netflix history. 

And amidst the thousands of online column inches, fan theories and reviews, an interesting story caught our eye:

People couldn’t stop talking about the captions!

They’re so viscerally descriptive and littered with adverbs that people noticed and started tweeting about them…

The above stills are just a few examples. The full set of titles covers everything from ‘wet writhing' to 'dissonant gurgling' in an evocative, text-based effort to recreate the show’s immersive soundtrack.

The importance (and opportunity!) of accessibility 

People often talk about ‘accessibility’ solely as something to enhance the experience of a narrow subset of your audience: those who are deaf, or hard-of-hearing. 

What this story proves is that accessibility can enhance video content for a really wide audience: plenty of those commenting on the captions were people who chose to watch the show with subtitles, rather than it being a necessity.

It also demonstrates that rather than being a box-tick, and some kind of barrier to creativity - accessibility actually offers an array of opportunities to be more creative, and make more of an impact within your target audience and beyond.

Whether it’s super-descriptive captions that viscerally replicate a video soundtrack, on-screen subtitles in colours and fonts that match your brand, paying for titles that translate your video into key languages for international audiences, or a whole host of other accessibility options, accessibility is a big deal, and not something you can afford to ignore!

Feeling inspired?

Keen to talk about how to make your existing video content more accessible - or create new content to inspire your whole audience? Click the button below and let’s chat!