That's Premium! Video Marketing Examples #148

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Great marketing is great storytelling. The best ads, throughout history, have often had plenty in common with great movies.

But there’s a key difference: you don’t have 2 hours to take your audience on a cinematic journey, you need to get to the point in more like 2 minutes - at the most! - in a way that actually strikes home and sticks in the memory of your viewer.

This often means picking one point you want to make. And making it super-effectively.

The new ‘That’s Premium’ campaign from LinkedIn is a case-in-point.

Looking to push their ‘Premium’ subscription offering to users, they identified three key selling points - and absolutely went to town on one point per video. They turned the problems solved by ‘Premium’ to their most literal manifestations…

Standing out from other candidates (The Interview)

(Because there are hundreds of candidates who look literally exactly like you…)

Skills and resources (The Presentation)

(Because you’ve frozen during your presentation so badly the table is physically getting bigger!)

Finding a suitable role (Office)

(Because you literally don’t physically fit in the office where you currently work!)

In each case, we see LinkedIn Premium presented as the solution and the gateway to that happy ending.

These ads are entertaining, they’re cinematic, they have great production value: but they’re based on simple premises, so literal they’d make a road sign blush - which is exactly why they stick in the memory.

The viewer, when confronted with these pretty relatable scenarios, is left in no doubt: LinkedIn Premium offers a great solution.

Feeling inspired?

Telling your story? It has to be entertaining. It has to keep viewers watching. It has to look beautiful. These are non-negotiables.

But the narrative itself? It doesn’t have to be War and Peace. Quite the opposite! Actually, some of the best ads are so incredibly simple that they almost feel clumsy - because simple, stripped back messages are the ones that actually stick.

For starters, try asking yourself:

• What problem does my product or service solve?

• What does that problem look like, when dialled up to 1,000%?

• How can you illustrate that problem visually, dialling it up even higher for humour?

• How can you present your brand, product or service as the solution?

Looking for some additional help, advice or expertise with telling your story? Click the button below, and let’s chat!