The Power of Personality: Video Marketing Examples #55

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We often write about the power of personality in marketing.

Creating a brand with personality - character, identity - is a great way to cut through the noise, particularly where there’s lots of competition.

It also builds empathy. It calls out and says, directly or indirectly: “We’re for people like you.” 

Perhaps the best examples of this wisdom come from studying the most boring product niches.

Here’s a perfect example - what could be more boring than lettuce? (With apologies to any salad lovers on our mailing list!

In this series of animated pre-roll ads, though, the farming company Bowery Farming, brings personality to greens and proves that maybe you do win friends with salad…

 As always with animated video, so many aspects combine to say so much in such a short period of time.

The simple, fun graphic style. The look and feel of the characters. The modern, minimalistic but playful colour palette. The use of silly, but charming, humour. 

And check out how the presented scenarios all but nail down the targeted demo: young enough that your parents believe everything on the internet, but old enough to have a daughter who calls you by your first name.

It’s that big old call out: this is for you!

And it’s underpinned by a subtle but important message to keep in mind next time you’re at the grocery store: life is tough - but because our products are pesticide-free, non-GMO, you can at least feel good when you’re enjoying those.

And - as always - you can easily see how the personality presented in these videos could be the competitive advantage when it comes to customers deciding between product ‘A’ and product ‘B.’ 

Feeling inspired?

We’re experts at helping brands find their personality and infusing their marketing with a sense of fun and playfulness.

Click the button below and let’s throw around some ideas!