If you think it...Video Marketing Examples #111

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Hold onto your greeting cards - Thortful's latest TV ad campaign is a delightful mix of live-action and animation that’ll leave you as warm and fuzzy as a perfectly-written birthday poem!

Thortful is an online marketplace that specialises in selling greeting cards designed by independent artists. They offer a wide variety of unique and creative card designs for various occasions, such as birthdays, anniversaries, and holidays.

Their latest TV ad is a great example of how live-action and animation can work together to create an engaging and playful video.

The relaxed script and regional accent voiceover give the video a laid-back and approachable feel, while the use of animated graphics adds an extra layer of visual interest, and the playful interaction between live action and animation keeps the viewer's attention.

Feeling inspired?

We’re seeing an increasing amount of videos in the market like this, and they seem to perform really well.

The authenticity of live action video, augmented by the playfulness and bold colour of animation, is a winning combination that ticks a lot of different boxes.

So if you’re feeling inspired by what you’ve seen in this email, click the button below and let’s chat about how we can achieve something similar for your brand!