Timing is everything: Video Marketing Examples #46

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

The UK right now is an autumnal spectacle of brown leaves, increasingly early sunsets and dipping temperatures. 

And for some brands, that’s their signal to leap out of the shadows of summertime and start to spend on ads!

One brand looking to remind people of their own unique association with the British autumn time (that’s ‘Fall’ for our American cousins!) is Heinz. 

They even posted a colour map on Instagram demonstrating their connection with the season...

September also saw the launch of a massive £1.5m campaign to promote their tomato ketchup across TV, video-on-demand, out-of-home and digital platforms including Facebook, Instagram, TikTok and YouTube.

The campaign sees a range of animated and illustrated content like below that’s bold, playful and colourful.

The bumper ads in particular are clear, concise and punchy: they get across a super clear message in the way that animated pre-rolls so often do...

 (image source: betterRetailing.com)

Clearly, £1.5m is a huge sum by anyone’s standards. 

And there are two takeaways from this excellent example.

If you’re gonna spend a lot of money on advertising, then you need to 1) make it punchy and eye-catching, and 2) do it at the right time. 

Rather than spending equally throughout the year - it’s about identifying seasonal trends, times when your product is more likely to be on people’s radar - and doubling down on your ad spend to make the most of these windows. 

AND doing that through the medium of beautiful animated video just puts the icing on the cake!

Click the button and let’s talk about how we can help you supercharge your ad campaigns - this autumn and beyond!