Together We Go Further - Video Marketing Examples #136

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We spend a lot of time thinking, and talking, about the differences between live action video and animation.

Which works best? It depends on the type of video you’re creating. They both have strengths and weaknesses, and they each work well to achieve different goals.

This example from Eurostar does a great job of typifying what’s great about animation. 

Their bold new brand campaign ‘Together We Go Further’ is all about bringing travel dreams to life through imagination.

And after an initial, live-action opening, we see two strangers whisked into an imaginary, whimsical world of travel adventure - a vibrant, stylized world representing five cities.

It reflects Eurostar's brand attributes - European, inclusive, unique, sustainable - in a colourful, energetic style. The result is a sense of adventure, discovery, and travel possibility.

As well as the beautiful, highly attractive aesthetic elements, it’s worth considering the practicalities: animated video gives the ability to draw and animate anything, in any style. 

In a video that covers multiple locations, the logistics of filming and editing this video as exclusively a live-action project would have been a real headache. 

With animation, it became achievable - and insanely beautiful to look at, too. 

Feeling inspired?

This is a great advertisement for the power of animation and mixed media - it has a phenomenal ability to inject creativity into your video marketing mix.

It’s a reminder of the power of aligning visual identity with core brand values. 

And it shows how the best video marketing is all about inspiring your audience to imagine new possibilities. No mention here of ticket pricing, reliability or destinations: it’s all about the travel experience, and how it makes travellers feel. Focus on feelings and you won’t go far wrong!

This campaign shows how brands can tap into fantasy and imagination to ignite excitement. Let's discuss ways we can showcase the spirit of creativity for your product!