Total Brand Recall! Video Marketing Examples #81

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Here in the UK, beer is big business. 

The craft beer industry is worth more than £1bn, with growth of 15%+ forecast this year alone. 

And like in any crowded, competitive market, that creates a challenge for both new and existing brands: how do you stand out? 

As self-confessed branding nerds we’re fascinated by the way brand identity can create this competitive edge.

Take Beavertown for example. 

They’ve committed to building a quirky, irreverent brand that’s insanely colourful compared to more established brands.

This is evident from their animated ads…

And runs through to their physical products…

While each can is different, there’s a uniform branding style based around similar colours, typefaces and irreverent wording with cool product names like ‘Neck Oil’ and ‘Gamma Ray’.

The brand is also reflected in the artwork you see at the pump, and on Beavertown branded glasses, where it really stands out when positioned next to more ‘traditional’ options…

For us this is the essence of brand recall, and how it can work in an omnichannel world.

From seeing a cool, colourful animated video absolutely loaded with charisma - to seeing that very same identity in physical form, ready for you to pour, hold and consume.

And it’s a no-brainer: which are you more likely to give a try when you’re ordering a drink? The vanilla-looking one that’s the same as all the other - or the mega-colourful one that stands out like a sore thumb, which you saw on a ridiculously cool animated ad recently?

Feeling inspired?

Cultivating a quirky, vibrant brand helps you stand out among your competitors - but the added bonus is that ‘loud’ brands also embed deeply in a customers’ subconscious.

If you’re marketing now for a decision your audience is going to make later: then why not give ‘loud’ a try?

Click the button below and let’s talk about how we can help you do it!