Uncrashable - Video Marketing Examples #126

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Think of road safety, and the world of Grand Theft Auto is probably the furthest thing from your thoughts!

But Hyundai have masterfully brought the two together - showcasing the safety features of the new Tucson SUV in a customised Grand Theft Auto server where the vehicle was "uncrashable", letting gamers experience the technology in an engaging virtual setting.

Not the best gaming experience - but a great bit of video marketing!

Why?

• It's creative and innovative - Modding a hugely popular video game to showcase product features is an outside-the-box way to capture attention. The unexpected pairing of GTA and a car ad definitely makes you, as a viewer, take notice.

• It ties into gaming culture - GTA has a massive fanbase, and this ad is highly relatable as a result. It’s a great way to tap into a big audience.

• It demonstrates product benefit through entertainment - Rather than a dry explanation, the ad shows the collision-proof car in action in an engaging way. There’s no doubt that this makes the safety message even more memorable.

• It generates buzz - The unique concept provides built-in viral potential, as demonstrated by people talking about it. Smart branding uses ideas that prompt consumers to drive word-of-mouth.

Feeling inspired?

It’s always a good idea to look for opportunities to showcase your product in creative mediums and unexpected partnerships. Think gaming, entertainment, art installations, etc.

Tying your campaigns into pop culture themes and trends your audience cares about is a great way to help content feel relevant.

Even if tapping into pop culture isn’t for you - remember to let your product be the hero. Demonstrate benefits through storytelling vs plain facts and you’ll always get better results.

The Hyundai example shows how sometimes a counterintuitive pairing and medium, done smartly, can capture attention and convey marketing messages in a more compelling way. 

Our message? Keep exploring fresh concepts versus safe, status quo ads.

And if you’re looking for new, interesting ways to tell your story? You know what to do…⬇️