Videos worth spreading: Video Marketing Examples #37

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

You’d have to have been living under a rock for the last few decades to not have heard of TED!

Famously, a one-off 1984 conference about technology, entertainment and design (so that’s where the TED acronym came from!) became a viral video phenomenon and worldwide community. 

It’s frightening to think how many hours we’ve all spent watching TED talks on everything from archeology to virtual reality.

What you might be less aware of is TED-Ed, the company’s award-winning youth and education platform.

Launched in March 2012, TED-Ed builds on the ‘Ideas worth spreading’ slogan and looks to support and empower parents, teachers and students.

There are quite a few components to TED-Ed, but the one we find most interesting is their library of original content - the bulk of it being animated video.

Each video brings together an educator (a teacher or academic) with a creative team who brings their amazing lesson to life, in a short, dynamic explainer-style video.

Topics range from ‘what is fire?’

To extreme weather...

The origins of the Olympics...

And even mosquitoes...

Of course, each topic can be viewed and enjoyed as a standalone video.

But each topic on the TED-Ed website also features a range of extra content to validate and strengthen learning, including quizzes, discussions and additional teaching/learning resources.

On YouTube alone, TED-Ed is absolutely killing it with 14.5m subscribers, and an estimated 2.7m video views per day. 

People really love these videos. They take difficult, complex topics and turn them into short-form content that are simple, visually compelling and create lasting knowledge. 

For us, it really underlines the power of video as a learning tool - while also reminding us that ‘marketing’ and ‘teaching’ really aren’t all that different.

Bringing people to your website, event or social channels is a little like getting a classroom full of students.

Getting them there is important, of course - but it’s what you do next that really counts.

Great teachers hold their student’s attention and create captivating lessons like the ones above.

Lousy teachers go through the motions, they teach without energy, and bore their students to sleep.

So our question would be: If your brand is a teacher - what sort of teacher are you?

We’d love to help you bring the dynamic power of animated video to your online ‘classroom,’ whatever that looks like. Click the button below and let’s chat!