Visualising the Invisible - Video Marketing Examples #69

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

There are lots of reasons to use animation as part of your video marketing strategy: it’s fun, cool and gives you a huge amount of control over characters, scenery and story.

But today we wanted to focus on a particular benefit, unique to animation: the ability to illustrate things that your audience can’t actually see in real life.

In today’s fast-paced digital world, businesses are often pitching invisible or intangible products, services and features - stuff that can’t be ‘touched and held’. Think stuff like VPNs, firewalls, cloud storage. 

This presents a challenge when marketing to a mass audience. 

Clearly, you don’t have time to tell your viewer how this stuff works. But animation gives you the tools to show them.

Here’s a great example: a key selling point of WhatsApp is that they use end-to-end encryption to ensure only the people sending and receiving messages are able to read them.

This is pretty advanced technology that most people on the street probably don’t understand.

But, as a key selling point, it’s an important thing for WhatsApp to educate their audience about - not by telling them the specifics, but at least by showing them what it actually means.

And here’s how they do it masterfully - in just 30 seconds:

Feeling inspired?

Whether you’re marketing products, service, features, benefits, ideas - whatever - it’s not always enough to simply tell people what it’s all about. 

Sometimes you have to show them.

And often, the best way to do it is animation.

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