#WeCan - Video Marketing Examples #107

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

January 23rd to January 29th marked Cervical Cancer Prevention Week, and Jo’s Cervical Cancer Trust wanted to make it one to remember. 

The problem for charities when it comes to marketing is that they have limited budgets, as they rely on the donations of others, and also they’re competing with literally hundreds of thousands of other worthwhile causes out there. It can be difficult to get your voice heard. 

But that’s where video steps in. 

Videos can help you to portray the emotion needed to get people interested in your cause. And, according to a study from the Ehrenberg-Bass Institute for Marketing Science, videos that elicit strong emotions from viewers - whether positive or negative - are twice as likely to be shared. 

What’s more, videos that illuminate personal triumphs are the most likely to be shared. With that in mind, take a look at the ‘#WeCan End Cervical Cancer’ video from Jo’s Cervical Cancer Trust: 

Instead of focusing on the negatives of cancer diagnoses, this empowering video focuses on all of the triumphs of the modern world - from fitting every word ever written onto one laptop to preventing 3,000 women a year in the UK from receiving a cervical cancer diagnosis.  

The video ends on a strong and positive note, linking to the campaign’s social media hashtag #WeCan.

Feeling inspired? 

Video can be a powerful tool for persuading your audience to feel as strongly about your brand, product or cause as you do! 

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