Wrapped! Video Marketing Examples #97

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

As marketers, it sometimes feels like it can be hard to get anything to cut through in December.

Christmas ads flood the airwaves, you can almost hear the cans being kicked down the road to January, and out-of-offices are already on as colleagues and customers race to use up the last of their annual leave.

Step forward Spotify with their now eagerly-anticipated annual Wrapped campaign.

Wrapped is a simple but extraordinarily powerful idea: it gives Spotify users a compilation of data about their listening activity over the past year, and invites them to share it on social media.

It’s been running every December since 2016 and has become a viral sensation.

And as cool as that data is anyway, they make it all the cooler with the use of awesome design and beautiful animation. This year’s theme uses a bold, neon colour palette combined with simple geometric patterns, unfolding kaleidoscopically around the data.

The data alone is cool - but a black-and-white read-out of stats simply wouldn’t have the same impact - and that’s a lesson to us all.

The takeaways from this campaign:

It’s possible to cut through in December if you have the right campaign!

People love to see (and share) info about their own habits. If you have an app or software product and collect this kind of data, this is definitely something to inspire you.

Whatever your campaign - animation makes everything better!

You can check out the full Wrapped experience in the Spotify app right now, or alternatively - if you’re not a Spotify user - take a look at this reaction video as YouTuber Steph Bohrer watches hers.