Your music, your world - Video Marketing Examples #134

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

One of our favourite marketing adages is ‘Don’t sell the mattress - sell a good night’s sleep.’

It’s not what your product is - it’s the way your customer uses it, and how it shapes their life that really matters.

Spotify have nailed that in their latest campaign, ‘Your Music, Your World.’

In the video, we see a user using Spotify - and how it (metaphorically!) helps ‘build’ her world.

It also features some lovely shots of the app in the background behind our character, illustrating what can happen when you merge live action with screenflow.

But, above all, with shots of our character going about her day in a positive mood - it’s a video that sells ‘the good night’s sleep!’

Feeling inspired?

We’d love to help you drill down into what really makes your product special - and get this across in a beautiful video. Get in touch and let’s chat!